The former Esri national account manager, who helped the U.S. Air Force build its GeoBase enterprise GIS, will grow the BES data program that delivers live data straight into ArcGIS.
ARLINGTON, Va., October 27, 2026. Bent Ear Solutions (BES) announced that Terry Martin has joined the company as Data Services Sales Executive, where he will support sales of BES’ growing data services portfolio and connect customers with real-time feeds that power situational awareness. Martin brings more than 30 years in geospatial technology, including 17 years at Esri and nearly 9 years directing federal business development for geospatial services firms.
BES’ Data Services program turns live power outage, risk intelligence, and flood data into ArcGIS-ready layers. Agencies and critical infrastructure operators pull the feeds straight into their existing GIS environments, with no integration project required. Martin joins as the program expands with new feeds and data partners.
“Data Services started with a single power outage feed. Today it carries several, with more on the way, and that growth is opening doors with agencies and partners we’ve never worked with before. Terry has spent decades in those rooms. He’s the right person to help us turn new conversations into lasting partnerships.”
Three decades of building GIS programs with public agencies
At Esri from 2000 to 2017, Martin served as National Account Manager for U.S. Air Force Installations and Environment on the company’s Defense team. He partnered with the Air Force and its consultants to plan and build GeoBase, the first standards-based, global enterprise GIS for the U.S. military. Its “One Base, One Map” framework gave every Air Force installation a common GIS baseline, an approach the Department of Defense later extended to installations across military services. He later managed Esri’s relationships with major water utilities and developed a “Cockpit” approach to designing GIS-based operations centers.
From 2017 to 2023, Martin directed federal business development at Locana, formerly Critigen. During his tenure, he won contracts with the National Geospatial-Intelligence Agency, the Department of Homeland Security, NASA, and a national emergency response web mapping application for the Department of Transportation.
Martin began his GIS career building the U.S. Army’s first GIS deployment for Superfund and base realignment cleanup at Fort Devens, Massachusetts, working with the EPA, the Massachusetts Department of Environmental Protection, and the U.S. Army Corps of Engineers. Before that, he founded the conservation and education department at the Santa Catalina Island Conservancy, where he secured the grant that established the island’s first GIS. He holds a bachelor’s degree in biological sciences from the University of California, Santa Barbara.
“I’ve spent my career helping agencies stand up GIS programs, and the same challenge came up everywhere I worked: getting current, reliable data into their GIS. BES delivers that data as layers that work in the ArcGIS environment an agency already runs. That’s a big part of why I wanted to join this team.”
How Martin will support Data Services
Martin will work with operations teams that need live data in their GIS, from outage visibility during a storm to risk and flood intelligence ahead of one. His background in federal procurement and small business teaming gives BES added depth as it grows Data Services in current markets and expands to new ones.
Talk to the Data Services team to see which live feeds fit your operation.
Frequently asked questions
Who is Terry Martin?
Terry Martin is a geospatial technology and business development executive who joined the Bent Ear Solutions Data Services program in 2026 as a Data Services Sales Executive. He spent 17 years at Esri, where he helped the U.S. Air Force build its GeoBase enterprise GIS, and later directed federal business development at Locana and UDC.
What will Terry Martin do at Bent Ear Solutions?
Martin supports business development for the BES Data Services program. He works with agencies and critical infrastructure operators that need live data in their GIS, and with the data providers and partners that serve them.
What is the Bent Ear Solutions Data Services program?
The BES Data Services program delivers live power outage, risk intelligence, and flood data as ArcGIS-ready layers. Organizations add the feeds to the ArcGIS environment they already run, with no integration work. Emily Nuñez Hunt, Director of Data Services, leads the program.
About Bent Ear Solutions
Bent Ear Solutions (BES) is a Service-Disabled Veteran-Owned Small Business and Esri Gold Partner headquartered in Arlington, Virginia. Founded in 2017, BES helps utilities, emergency management agencies, and government organizations get more from the technology they already own by configuring their Esri ArcGIS and Microsoft 365 environments into connected tools for daily operations and crisis response. Through its Data Services program, BES also delivers live data feeds as ArcGIS-ready layers. Inc. has named BES to its Inc. 5000 list of fastest-growing private companies five years in a row.
